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I'd like to share this infographic produced by Linnworks titled "6 Lucrative Ways to Use Big Data in eCommerce." They've done a really nice job and the content is well written. The only potential gap is the fact that they don't mention the importance of AI (artificial intelligence) and the role that it plays in leveraging big data to accomplish the 6 goals. You'll notice that both retailers (Amazon and Walmart) and every company generating the data (Google, Facebook, YouTube, SnapChat) are all of the forefront of developing and implementing AI technology. The power and the lift is generated by combining AI + Big Data.
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