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With the
addition of Ascend to its suite of strategic partners, Digital Operative is now
able to implement AI-based CRO tests, an alternative to A/B and multivariate
solutions, which will facilitate increased revenue and conversions for clients.
Ascend allows marketers to test multiple hypotheses on a website, from small
changes like the color of a button to large-scale design and user experience
(UX) modifications, and Ascend’s AI evolves the optimal combination of these
modifications to achieve the best conversion and revenue results. Features of
Ascend include:
- The ability to set up multiple experiments at once
- Single page or multiple page testing options
- Single page application support
- The ability to test dozens of ideas, and thousands or even millions of page designs, over a short period of time
- The discovery of unexpected interactions between elements based on AI, and not on human intellect
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