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“Marketer
interest in voice search is downright palpable in some circles. Fresh off a
tour of client visits in Miami, Dallas, Chicago, Washington, D.C., and St. Louis,
360i’s Belsky reports that ‘every CMO, every vp of marketing and, especially,
every ecommerce client is asking about this subject first and foremost. And
they have three questions. ‘What should I do to prepare for when voice is the
driver of ecommerce?’ The second one is, ‘What content do I have to think about
to increase my chances to be the preferred answer with these devices?’ And,
‘Will all my search budget one day migrate onto these devices?’ There’s not
obvious answers to any of these questions. Being early to all of this means you
get the spoils.’”
“It’s time to
talk cash. The research shows consumers are ready to spend real money while
interacting with a chatbot. On average, millennials (26 to 36 years old) would
be willing to spend $618 via a chatbot… According to the study, ‘One in
five (21%) UK consumers would consider purchasing goods and services from a
chatbot.’ This is a goldmine for ecommerce businesses looking for new ways to
attract, entertain, and monetize an audience. It’s no wonder giants like
Walmart are using AI to
enhance a shopping experience, and it’s just the beginning.”
“The answer
lies in the reliability of retailer data. McClure explains that this was one of
the first problems the company encountered. “One retailer might give us amazing
data and another could give us the same set of products but with awful data,”
he said, continuing, “We use a text based classification tool, training various
models with both positive and negative examples…However, he does note, when
discussing the calculation of customer lifetime value, that "having your
data in the right format" is key. As retailers seek to improve their data
infrastructure and use reliable data, the machine learning part is much more
achievable.”
“Payment processor PayPal (PYPL) has participated in a $5.27 million financing round for e-commerce technology firm Cloud IQ. Cloud IQ has
developed an online platform to help websites more efficiently convert visitors
to paying customers. PayPal is beginning to increase its investment pace in new
technologies and startup companies, something with which I strongly agree, as
the financial services industry continues to evolve at an increasing pace.
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