“This is the year that Salesforce is inserting
its Einstein AI functionality into all of its products. Salesforce Commerce
Cloud Einstein now has its share of technology innovations that enable
retailers to provide shoppers with personalized, AI-powered experiences that
span Web, mobile, social, in-store and more.
There's a hierarchy of needs that applies to retail commerce customers,
noted Dwight Moore, senior director for retail and GTM at Salesforce. They can
be summed up as, ‘know me, remember me, make it easy for me, surprise and
delight me, and make my life better.’”
“It’s no secret that Artificial Intelligence
i.e. AI has been touted as one of the biggest things to change the ecommerce
industry. Currently estimated by
eMarketer to be almost 7.3% of all global sales, the ecommerce industry is
using AI to push the envelope. With increasing competition, all
e-commerce platforms need to find smarter ways to engage with customers and
anticipate their needs.”
“CognitiveScale traces its roots to a number
of IBM engineers who had in turn worked on Watson, the supercomputer project
that works with A.I. and data analytics. The company offers CortexOS,
which is cloud based technology, to leverage data streams across predictive
analytics. Those data streams come from customer sources (known as Engage) and
employee sources (known as Amplify). Unstructured data sources come from
social media and other sites and sources including mobile apps and call
centers.”
“In industries like CPG, brand sales are declining, or at the very least
growth is stalling. Many brands are looking to ecommerce, which represents 20
to 40 percent of overall sales in China, to drive sales back to a healthy
level. This means brands are relying on ecommerce giants like JD.com to help
them achieve scale.”
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