5 Bleeding-Edge Brands...With AI is a terrific article by Lauren Johnson in AdWeek. This is my favorite quote, "This allowed us to condense six months to a year's worth of testing into 30 days."
"Shoppers who use the AI tool convert more often than those who do not. And the average order value is 'a mid double-digit percentage' better for shoppers who use AI compared to average shoppers, says Cal Bouchard, The North Face's vp of digital commerce and experience."
"'It is not a single algorithm that's used across the entire population,' Gerri Martin-Flickinger, evp and chief technology officer at Starbucks, told the audience during Starbucks' Investor Day last month. 'It's actually a data-driven AI algorithm based on your own preferences, your own behavior as well as behaviors that we're trying to drive.'"
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