During my
time at Facebook I learned about the power of Growth Marketing. In fact, I was
astonished by the amount of impact that can be generated by a single Growth
Marketing professional. That said, they have been traditionally limited by the
manual speed at which they can implement and analyze their tests. Artificial
intelligence combined with the knowledge and expertise of a skilled Growth
Marketer is a game-changing evolution.
- bmcgee
This is a
really interesting post by Ben Davis titled, "Could AI kill off the conversion
optimisation consultant?"
"One area where machine learning would seem a good fit
is conversion rate optimisation (CRO). The assumptions of marketers are often confounded by A/B or
multivariate testing, so allowing your website to quietly tweak itself based on
machine learning would seem to make sense.
And, who'd have thought it, there are companies offering
this very product - a SaaS-based CRO solution that uses AI. Sentient
Technologies launched a product (called Sentient Ascend) in September
2016. "
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