Retailers & AI - CSA

Study: More than half of retailers ready for AI

“In a move to step up their customer experiences, more retailers are embracing artificial intelligence (AI). This was according to the third quarterly ‘2017 E-commerce Performance Index,’ a report from SLI Systems.

• 54% of companies reported they are using or plan to add AI in the future
• 20% expect to add AI within the next 12 months

The most popular applications for AI -- among both existing retail users and those that plan to use AI within the next 12 months – are:

• 56% - personalized product recommendations
• 41% - customer service requests
• 35% - chatbots

Of those planning to implement AI:

• 13% plan to build their own technology
• 60% will buy existing technology
• 27% expect to blend build and buy”

Top AI eCommerce on eMarketer

How Are Retailers Using Artificial Intelligence?

Author: Rimma Kats

“The largest share of retail marketers using AI—over a third—said they use it in search efforts. Nearly as many said they do so in recommendation engines for their products or content.” Read full post

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Artificial Intelligence? Millennials Say, 'Why Not?'

Author: Jeremy Kressmann

“According to a March 2017 survey of internet users worldwide conducted by Qualtrics for Rocket Fuel, 50% or more of respondents from the Gen X, millennial and Gen Z age segments said they value AI for recommending various products and services.” Read full post