Vendor: Likelihood
Website: http://www.likelihood.com
Headquarters: San Francisco
Key Product: Intelligent Creative
“Step 1) Design Creative - Our web-based designer lets you add graphic elements from
scratch, lay them out on a custom canvas, and then style them by hand or with
help from our artificial intelligence tools.”
“Step 2) Make it Dynamic - Likelihood’s AI-powered platform lets you connect elements of
your creative to any data source — like a product catalog or digital asset
management system — to make each creative impression relevant to the shopper
viewing it.”
“Step 3)
Publish Creative - Wherever you publish a static image today, you can easily
publish an intelligent creative there tomorrow.”
Articles about Likelihood:
Clients: The site doesn’t explicitly say that these companies are
clients, but their content is on display on their “Gallery” page. It’s either a
very impressive customer list or a little misleading.
Companies include: Ann Taylor, Crate & Barrel, Staples, Home Depot,
Sunglass Hut, Macys, Saks Fifth Avenue
Founders/Leaders:
I’ll give Garrett and Rob points for humility. On the company site their
pictures are on the third row with titles simply listed as “Technology” and “Business.”
It took a little work digging on LinkedIn to determine the c-suite.
Garrett Wu, CTO & Founder, LinkedInProfile
Rob Seaman, CEO, LinkedInProfile
Differentiator:
Leveraging AI to streamline, simplify and automate the development of
creative.
No comments:
Post a Comment