AI Vendor Research: Apptus

Vendor: Apptus

Website: http://www.apptus.com

Headquarters: Sweden, London and Germany

Key Product: Apptus eSales

Search – Tailored results: Autocomplete, Did you Mean, Suggestions

Navigation – Relevant sorting/products, product list sorting

Recommendations – Product, customer, top sellers, shopping cart recommendation or abandon

Content – Automatically test promotional content

Articles about Apptus:

An introduction to AI-powered ecommerce merchandising

Personalisation: How retailers can become evermore relevant to consumers

Articles by Apptus:

Black Friday: There’s an elephant in the room

Clients:

Apptus has a very robust customer list along with related case studies. Visit their Customer page at this link.

Founders:

Patrik Wåhlin, Co-Founder & Board Member, LinkedIn Profile

Michael Mokhberi, CEO and Co-Founder, Linkedin Profile

Differentiator:

Focused on automated merchandising. Display the right products in the right context at the right time – to deliver more sales and more margin, fast.

Note: When you begin to research for news about the company, it’s important to realize that there are two companies with very similar names. Be sure you’re differentiating between “Apptus” and “Apttus”.

AI Vendor Research: cloud.IQ

Vendor: cloud.IQ

Website: http://www.cloud-iq.com

Headquarters: London with an office in Sydney, Australia

Key Product:

They don’t appear to have a single primary product. Instead, they promote solutions for:

Site Analytics: siteAnalyser

On-site Remarketing: visitCapture, exitCapture, basketReminder

Off-site Remarketing: targetMail, cartRecovery

Optimisation: AnalyticsIQ, A/B Testing, Basket Rebuild, App Integration

Articles about cloud.IQ:

CloudIQ Tech Achieves Gold Standard in Microsoft Cloud Platform Competency

Articles by cloud.IQ:

Machine-learning makes 2017 the year of Conversion Rate Optimisation

Clients:

Recommendations from: Space.NK, Fitness SuperStore, Qbic Hotels

Clients Listed: Samsung, Hearst Magazines, BOSE, more

Founders:

James Critchley, CEO LinkedIn Profile

Paul Phillips, CTO LinkedIn Profile

Differentiator:

Within the Insights page of their site cloud.IQ shares the impact numbers that they have been able to generate for their clients:

Fitness Superstore = Online revenue +5.05%

Snow + Rock = Recovered 13% lost sales

Qbic = Online revenue +12.27%

Alpine Elements = Online revenue +4%