Game-changing impact of AI plus Growth Marketing

During my time at Facebook I learned about the power of Growth Marketing. In fact, I was astonished by the amount of impact that can be generated by a single Growth Marketing professional. That said, they have been traditionally limited by the manual speed at which they can implement and analyze their tests. Artificial intelligence combined with the knowledge and expertise of a skilled Growth Marketer is a game-changing evolution.

- bmcgee

This is a really interesting post by Ben Davis titled, "Could AI kill off the conversion optimisation consultant?"

"One area where machine learning would seem a good fit is conversion rate optimisation (CRO). The assumptions of marketers are often confounded by A/B or multivariate testing, so allowing your website to quietly tweak itself based on machine learning would seem to make sense.

And, who'd have thought it, there are companies offering this very product - a SaaS-based CRO solution that uses AI. Sentient Technologies launched a product (called Sentient Ascend) in September 2016. "

3 ways artificial intelligence is transforming e-commerce

This is a really interesting article that takes a look at the convergence of eCommerce and Ai. The author references the key implementations of: Search, Personal Shopping and Data.

- bmcgee

"Where exactly will this impact be felt? Here are three key implementations of AI that will fundamentally change the face of e-commerce, bringing it many leaps closer to its optimal impact.

1. The search glitch - Arguably the biggest limitation in the e-commerce industry today is the burden placed on the consumer to choose and then fine-tune a keyword that accurately identifies or describes the product they want..."

Welcome to the AiEcommerce Blog (Artificial Intelligence for eCommerce)

Welcome...I was first exposed to AI during my time at Facebook.

Ever since I've been closely monitoring the technology, and I decided to create this blog as a way to help eCommerce professionals connect and share ideas, learnings and best practices.

This isn't my first foray into blogging. On June 5th 2007 (24 days before the launch of the first iPhone) I started a blog titled "Mobile Banking." Needless to say...I was very blessed to be in the right place, at the right time and my blog became the go-to source for news, information and insight on the topic of mobile in the financial services industry for almost 7 years.

Here are a few links for additional background:
Mobile Banking Blog
LinkedIn Profile
BMCGEE.com

So here it goes..this is my first post for AiEcommerce aka (Artificial Intelligence for eCommerce).

- bmcgee